The Coca-Cola brand has long had strong ties with the videogames industry, in recent years most notably with that of Electronic Arts and Microsoft. In a new promotional activity with the latter, Coca-Cola is now offering free Xbox LIVE subscriptions through their Coke Zone programme.
The Coke Zone programme is a rewards scheme similar to any other, with consumers of Coca-Cola products begin given a unique code with each purchase which they can then enterElectronic Theatre Image into the Coke Zone via SMS, the Coke Zone mobile apps or directly online. For each code they enter, the consumer will earn points allowing them to enter competitions and receive discount codes, and in the most extreme cases, purchase items directly from the Coke Zone website with their hard earned points total.
The latest videogame related addition to the Coke Zone rewards selection is a three month subscription card for Xbox LIVE. Available for 200 Points, it will require a fairly regular consumer of Coca-Cola to be eligible to receive the three month subscription card for Xbox LIVE.
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